Excellence in Nutrition Research and Practice

As an established company and the leader in nutrition research, the American Society for Nutrition wasn’t looking to abandon its overall identity, but rather to give its brand expressions a face-lift. Building on existing primary blue and green colors, we created a fresh color palette and developed knowledge-based collateral that reflected a rejuvenated, trustworthy brand. In other words, we wanted people to feel healthier and more energized just handling the collateral.